The new year is a time for optimism and good intentions. We've got plenty of things to be optimistic about in 2011, and I look forward to sharing those with all of you. But before we get there, it's time to take out 2010's garbage.
To stretch this out In the spirit of the holidays, I thought it might be fun to open up one gripe each of the last five days before Christmas. Five golden rants.
I don't want to pull a muscle, so let's warm up with an easy one:
An "Entertainment Use Only" Cancer Screening Test
You might think that cancer diagnosis is a bunch of frowny-face science stuff, but not this test. This test makes cancer fun for the whole family!
I'll be honest, this one really got under my skin when it happened — you can ask anyone at Myraqa since I ranted about this for weeks after the call. It bugged me not only because it was an obvious attempt to dodge serious responsibilities, but also because they expected me to give it serious consideration.
Their justification for labeling the product this way was that it doesn’t tell the patient exactly which kind of cancer they have — just that there is likely cancer present at the time of the test.
Sounds like fun for the whole family this holiday season!
Tags: Advertising & Promotion, FDA
